Dr. Mohammad Karami is an Assistant Professor in the Marketing Department at Near East University, Cyprus. His research primarily focuses on the beauty and cosmetic service industry, exploring areas such as customer psychology, beauticians’ mental health and well-being, service quality, and relationship marketing. Dr. Karami is passionate about understanding the psychological dynamics that influence both service providers and consumers in this growing industry. His work aims to enhance the quality and sustainability of beauty services by integrating marketing strategies with psychological insights. He continues to contribute to academic and industry discussions through research, teaching, and collaborative projects.